AmpiChap is a legal tech startup based in North Carolina that uses algorithms and AI to make the law more user-friendly. Their software simplifies legal processes, allowing individuals to handle most legal forms without the need for a lawyer.
Note: The main marketing strategy behind AmpiChap was influencer marketing and youtube presence in order to gain trust in the market and attract investors.
As the lead at AmpiChap, my tasks included providing branding, developing marketing strategies, enhancing social media management and user experience. These efforts combined to establish a strong brand presence, drive effective marketing initiatives, and deliver an optimized product for both lawyers and non lawyers.
I took charge of developing a brand guideline, logos, and brand language. By creating these visual elements, I ensured a consistent brand identity for the company. I provided creative guidance to maintain a strong visual presence and effectively communicate AmpiChap’s values and message to its target audience.
Marketing Strategy:
Strategies such as podcast appearances, webinars, newspaper articles, and partnerships with organizations like Birthright Armenia. By implementing these steps, we maximized the impact of AmpiChap. Capturing the attention of both users and investors.
Product Design:
This involved understanding the needs of both users and lawyers and making upgrades to be sure that the AmpiChap’s UI was user-friendly and the UX was optimal. By listening to user feedback, we aimed to provide a better overall experience.
AmpiChap has recently been acquired by a leading company, opening up new possibilities for its future.